Top Hot - A brand is arguably a company’s most valuable asset
Every aspect of
the design conveys a certain message to consumers - whether it’s the
personality of the brand, the company’s values, or the target audience. It’s a
hugely important part of a company’s branding strategy, and an enormous amount
of time and money is invested into creating the perfect logo.
We see the logos
of these iconic brands almost everyday and yet, they're hiding something that
you may not have noticed before. With some outstanding uses of colour as well
as amazing examples of negative space, big brands such as FedEx and Amazon are
packing more into their logos than previously thought.
This handy
infographic from the team at Made By Oomph charts the hidden messages of 40 big
brands, from online retailers to local zoos. Including everything from aspects
of the company within the logo design itself, to hinting at the services they
can provide, the creators of said logos certainly know what they’re doing.
Whilst some are
more obvious than others, this infographic will definitely provide some logo
design inspiration and an insight into the workings of some of the biggest
brands on the planet. Next time you’re scanning the shelves, you might want to
take a closer look.
Source: madebyoomph.co.uk
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